Yasmin Heiderich
Social Media
Social Media specialist in the esports scene — content, community, and championship coverage
About Me
I'm a Social Media professional focused on the esports and gaming scene, working across content creation, community management, and digital strategy. My experience spans championship coverage, sponsor activations, and real-time content aimed at strengthening team identity and fan engagement. Currently studying Advertising at Mackenzie while working on live strategy for Fluxo/W7M, I combine creative instinct with data-driven decisions to grow digital presence.
Content that doesn't just get seen — it starts conversations.
Skills
Content & Campaigns
Experience
2025 - Present
Planning and executing content strategy for social platforms, covering championships and live events, developing fan-engagement content, and building sponsor activation campaigns while tracking performance metrics to refine strategy.
2024 - 2025
Provided client support in Portuguese, English, and Spanish, managed contracts and documentation, and coordinated reservations and administrative processes.
2023 - 2024
Delivered administrative support to the Municipal Revenue Office, managed documentation and internal/external requests, and provided cabinet-level assistance with scheduling and institutional demands.
2022
Planned and delivered English lessons for students of varying levels, developed teaching materials, and tracked student progress.
Let's Connect
Looking to grow your esports or brand community? Let's talk about content strategy, engagement, and coverage that connects.
yayasouzacruz@hotmail.com